Privacy Policy

Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from tracy-mccrackin-photography.myshopify.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

Device Information:

When you visit the Site, we automatically collect certain information about your device, including:  

  •  Web browser type  
  •  IP address  
  • Time zone  
  • Cookies installed on your device  

Additionally, we gather information about:  

  • Individual web pages or products you view  
  •  Websites or search terms that referred you to the Site  
  • How you interact with the Site  

We refer to this data as “Device Information.

Technologies Used for Device Information Collection

  • Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. Learn more about cookies and how to disable them at [www.allaboutcookies.org](http://www.allaboutcookies.org).  
  • Log Files: Track actions on the Site, collecting data like IP address, browser type, Internet Service Provider (ISP), referring/exit pages, and date/time stamps.  
  • Web Beacons, Tags, and Pixels: Electronic files that record information about browsing behavior.  
  • Text Marketing and Notifications: By subscribing to text notifications, you consent to receive recurring automated marketing messages. Consent is not a condition of purchase. Reply STOP to unsubscribe, HELP for help. Msg & Data rates may apply. For details, view the Privacy Policy.

2. Order Information

When you make or attempt to make a purchase through the Site, we collect the following:  

  • Name  
  • Billing address  
  • Shipping address  
  • Payment information (e.g., credit card numbers)  
  • Email address  
  • Phone number  

We refer to this data as “Order Information.

3. Combined Data

“Personal Information,” as referenced in this Privacy Policy, includes both Device Information and Order Information.  

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the information collected to:  

  • Fulfill orders, including processing payments, arranging shipping, and providing order confirmations/invoices.  
  • Communicate with you about your orders or inquiries.  
  • Screen for potential risk or fraudulent activity.  
  • Provide advertising or promotions based on your preferences.  

We also use Device Information to:  

  • Improve and optimize our Site (e.g., analytics on customer interactions)
  • Monitor for potential risks and fraud.  
  •  Evaluate the success of marketing campaigns.  

SHARING YOUR PERSONAL INFORMATION

We share your information with trusted third parties, such as:  

  • Shopify**: Powers our online store. Read Shopify's Privacy Policy [here](https://www.shopify.com/legal/privacy).  
  • Google Analytics**: Helps us understand customer behavior. Read Google’s Privacy Policy [here](https://www.google.com/intl/en/policies/privacy/). You can opt-out of Google Analytics [here](https://tools.google.com/dlpage/gaoptout).  

We may also share your Personal Information to:  

  • Comply with laws and regulations.  
  • Respond to subpoenas, search warrants, or legal requests.  
  • Protect our rights and assets.  

BEHAVIORAL ADVERTISING

We use your information to deliver targeted advertisements and marketing messages. Learn more about how targeted advertising works [here](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).  

Opt-Out Links for Targeted Advertising

  • Facebook: [Ad Preferences](https://www.facebook.com/settings/?tab=ads)
  • Google: [Ad Settings](https://www.google.com/settings/ads/anonymous)  
  • Bing: [Ad Preferences](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)  

For broader opt-out options, visit the [Digital Advertising Alliance’s Portal](http://optout.aboutads.info/).  

DO NOT TRACK

We do not alter our Site’s data collection and usage when receiving a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to:  

  • Access personal data we hold about you.
  • Request correction, updates, or deletion of your personal information.  
  • Object to processing for specific purposes.  

For assistance with exercising these rights, contact us at the information below.  

Note: Your data may be transferred to systems outside of Europe, including Canada and the United States, for processing.

DATA RETENTION

We retain your Order Information unless and until you request its deletion.  

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal obligations.  

CONTACT US

For questions, concerns, or complaints regarding this Privacy Policy, please contact us:  

Email: tracymccrackinphoto@gmail.com 
Tracy McCrackin Photography  
Attn: Privacy Compliance Officer